Die Ankündigung von Lego kam bereits im letzten Jahr - es gibt eine neue Generation Lego Friends Figuren.
Die Charaktere sind jetzt repräsentativer und zeigen die Welt, in der Kinder leben, realistischer einschließlich Geschlecht, Kultur, ethnischer Zugehörigkeit, körperlicher Merkmale und Fähigkeiten, nicht sichtbarer Behinderungen und Neurodivergenz.
Hier ist ein Gruppenbild der neuen Gang:
In diesem Video werden alle neuen Lego Friends Sets vorgestellt:
youtube.com/wat…eVc
Ich muss sagen, sie gefallen mir wahnsinnig gut. Von dem kleinen Hund mit Rollstuhl, über verschiedene Hautfarben und eben einer ziemlich schönen Gestaltung der Spielelemente.
Diese Veränderung ist nur zu begrüßen und es wurde Zeit, Lego
Diese Sets sind neu seit diesem Jahr:
41724 Paisleys Haus
41727 Hunde Rettungszentrum
41728 Restaurant
41730 Autumns Haus
41731 Internationale Schule
Text von Lego:
• 3 out of 4 children feel that there aren’t enough toys that represent them*
• The re-imagined LEGO® Friends characters are more representative of the world that today’s kids navigate, inclusive of gender, culture, ethnicity, physical traits and abilities, non-visible disabilities and neurodivergence
• The storylines explore the ups and downs of friendship, while the characters overcome challenges, obstacles, and differences in today’s modern world
A decade on from the launch of LEGO® Friends, the LEGO Group has re-imagined the Friends Universe, with the introduction of new diverse characters, to enable more children to feel represented during play. This next generation is designed to celebrate diverse friendships in the modern world.
Because the LEGO Group values children as its role models, this next generation of LEGO Friends has implemented input from kid testing, research and feedback from letters sent to the company, which all found children had a desire to see themselves, their friends and their families better represented.
The brand-new universe of authentic, interesting, passionate, and diverse characters includes additions of multiple skin tones, cultures, physical and non-visible disabilities, and neurodiversity. The new sets and series will feature characters with limb difference, Downs Syndrome, anxiety, vitiligo, and a dog with a wheelchair. The new friends also explore and work to overcome modern challenges that they face, passions, obstacles, and differences, all while trying to create friendships.
Click here to learn more about each of the character’s storylines.
“At the LEGO Group, we understand that children want the characters they encounter to be more like the diverse personalities they meet in real-life", said Tracie Chiarella, Head of Product, LEGO Friends at the LEGO Group.“We’re continuously evolving our products so that they’re reflective of society today and that’s why we’re proud to launch this brand-new generation of LEGO Friends. We want children to see the new LEGO Friends Universe, both in the physical product and the content we’re launching in 2023, as a reflection of their own friendships and to see the characters as authentic. We have chosen to evolve the LEGO Friends Universe and TV show to be more inclusive in order to give parents and kids more tools to navigate friendship and their emotions as they grow and learn.”
The re-imagined LEGO Friends Universe aims to help kids become better friends to themselves and others while providing emotional and social development through play, to help them better understand individuality, diversity, and the modern world.
Beyond research and insights from kid testing and designers reviewing letters from children, the LEGO Group also revealed recent research that further highlights children's need for representation.
The LEGO® Play Well Study 2022* showed an overwhelming desire for more representation in play and more discussion on diversity and revealed that parents (97%) believe it is important to discuss the unique individualities between us all, especially mental health (91%), physical disabilities (82%), mental disabilities (81%), and ethnicity (75%). Moreover, parents (84%) say that play and toys can have a key role in helping children learn about diversity.
The research also found that 3 in 4 (73%) children felt that there were not enough toys with characters that represented them and similarly, that 8 in 10 (80%) children would like there to be more toys with characters who look like them. Moreover, children themselves are asking for a fairer, more equitable world with 9 out of 10 (91%) saying they care about everyone being treated equally.
The LEGO Group wants children across the globe to experience the entire Friends Universe as relatable and representative of the real world, both when it comes to products and content. As a result, the storylines of the LEGO Friends TV show have been refreshed in collaboration with the Geena Davis Institute on Gender in Media** helping to develop the character’s narratives to ensure they’re relatable, inclusive, and reflective of the difficulties and experiences that children face today, including the ups and downs of friendships.
The new LEGO® Friends sets will be available from January 1, 2023, while a LEGO®
Friends TV special is due to air in February 2023 – kicking off the new TV series.
Die Charaktere sind jetzt repräsentativer und zeigen die Welt, in der Kinder leben, realistischer einschließlich Geschlecht, Kultur, ethnischer Zugehörigkeit, körperlicher Merkmale und Fähigkeiten, nicht sichtbarer Behinderungen und Neurodivergenz.
Hier ist ein Gruppenbild der neuen Gang:
In diesem Video werden alle neuen Lego Friends Sets vorgestellt: youtube.com/wat…eVc
Ich muss sagen, sie gefallen mir wahnsinnig gut. Von dem kleinen Hund mit Rollstuhl, über verschiedene Hautfarben und eben einer ziemlich schönen Gestaltung der Spielelemente.
Diese Veränderung ist nur zu begrüßen und es wurde Zeit, Lego
Diese Sets sind neu seit diesem Jahr:
41724 Paisleys Haus
41727 Hunde Rettungszentrum
41728 Restaurant
41730 Autumns Haus
41731 Internationale Schule
Text von Lego:
• 3 out of 4 children feel that there aren’t enough toys that represent them*
• The re-imagined LEGO® Friends characters are more representative of the world that today’s kids navigate, inclusive of gender, culture, ethnicity, physical traits and abilities, non-visible disabilities and neurodivergence
• The storylines explore the ups and downs of friendship, while the characters overcome challenges, obstacles, and differences in today’s modern world
A decade on from the launch of LEGO® Friends, the LEGO Group has re-imagined the Friends Universe, with the introduction of new diverse characters, to enable more children to feel represented during play. This next generation is designed to celebrate diverse friendships in the modern world.
Because the LEGO Group values children as its role models, this next generation of LEGO Friends has implemented input from kid testing, research and feedback from letters sent to the company, which all found children had a desire to see themselves, their friends and their families better represented.
The brand-new universe of authentic, interesting, passionate, and diverse characters includes additions of multiple skin tones, cultures, physical and non-visible disabilities, and neurodiversity. The new sets and series will feature characters with limb difference, Downs Syndrome, anxiety, vitiligo, and a dog with a wheelchair. The new friends also explore and work to overcome modern challenges that they face, passions, obstacles, and differences, all while trying to create friendships.
Click here to learn more about each of the character’s storylines.
“At the LEGO Group, we understand that children want the characters they encounter to be more like the diverse personalities they meet in real-life", said Tracie Chiarella, Head of Product, LEGO Friends at the LEGO Group.“We’re continuously evolving our products so that they’re reflective of society today and that’s why we’re proud to launch this brand-new generation of LEGO Friends. We want children to see the new LEGO Friends Universe, both in the physical product and the content we’re launching in 2023, as a reflection of their own friendships and to see the characters as authentic. We have chosen to evolve the LEGO Friends Universe and TV show to be more inclusive in order to give parents and kids more tools to navigate friendship and their emotions as they grow and learn.”
The re-imagined LEGO Friends Universe aims to help kids become better friends to themselves and others while providing emotional and social development through play, to help them better understand individuality, diversity, and the modern world.
Beyond research and insights from kid testing and designers reviewing letters from children, the LEGO Group also revealed recent research that further highlights children's need for representation.
The LEGO® Play Well Study 2022* showed an overwhelming desire for more representation in play and more discussion on diversity and revealed that parents (97%) believe it is important to discuss the unique individualities between us all, especially mental health (91%), physical disabilities (82%), mental disabilities (81%), and ethnicity (75%). Moreover, parents (84%) say that play and toys can have a key role in helping children learn about diversity.
The research also found that 3 in 4 (73%) children felt that there were not enough toys with characters that represented them and similarly, that 8 in 10 (80%) children would like there to be more toys with characters who look like them. Moreover, children themselves are asking for a fairer, more equitable world with 9 out of 10 (91%) saying they care about everyone being treated equally.
The LEGO Group wants children across the globe to experience the entire Friends Universe as relatable and representative of the real world, both when it comes to products and content. As a result, the storylines of the LEGO Friends TV show have been refreshed in collaboration with the Geena Davis Institute on Gender in Media** helping to develop the character’s narratives to ensure they’re relatable, inclusive, and reflective of the difficulties and experiences that children face today, including the ups and downs of friendships.
The new LEGO® Friends sets will be available from January 1, 2023, while a LEGO®
Friends TV special is due to air in February 2023 – kicking off the new TV series.
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41 Kommentare
sortiert nachKinder wollen spielen, die interessieren sich nicht für Neurodivergenz oder (nicht sichtbare) Behinderungen, auch die Hautfarbe ist denen total schnurz. Ich weiß schon genau, welche Figuren meinen Kindern gefallen würden (die links mit der Gitarre bestimmt, der Hund eher nicht). (bearbeitet)
Wo bei den generischen gelben klassischen Legofiguren jeder alles sein konnte und die Phantasie die Grenze war, gibt es jetzt vorgegebene Charaktere (ja, auch in der normalen Legowelt).
Nun kauf ich drei Sets und hab anstatt 6 gelber Figuren garantiert irgendwen von diesen Charakteren doppelt.
Nagut, unterrepräsentierte Personengruppen, optische Veränderung meinetwegen fein - aber Neurodivergenz, echt jetzt?
Das funktioniert doch nur über paralleles Marketing in Serien etc. - die Phantasie wird also ersetzt durch das, was vorgekaut wird, mir erklärt wird, wer von denen wie besonders ist.
Und wenn wir ernsthaft um Inklusion und Gleichstellung bemüht wären, dann hätten wir nicht wieder hauptsächlich weibliche Figuren, die irgendwas mit Pferden, Hunden, Katzen, Musik und Theater oder im Gastrobereich machten.
Und dann sind da noch die Olly und Aliya, die im Medienraum in der Schule mit Kamera und Mikrofon die Schülerzeitung(!) machen....
Aber so kann man mehr verkaufen und die Masse läuft schön brav hinterher
Niemand schwanger.
Alle ästhetisch. Schlechte Botschaft.
Ich mag die gelben Standardfiguren da doch besser.
Finds aber auch drollig, daß man einen auf woke und divers machen will und dann sind alle perfekt rank und schlank.
Verkauft sich wohl besser.
Hätten sie auch gleich lassen können.
Leider ein Thema, das wahrscheinlich wieder das Schlechteste in dieser Community zum Vorschein bringen wird.
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Dieser Beitrag ist einfach nur Werbung und sollte auch so gekennzeichnet werden!